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1 post - Last post: 20 Mar 2009Web viewing of NCAA games gaining in popularity Since March Madness on Demand became a free service in 2006, viewership numbers have
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16 Mar 2007 The popularity of the NCAA Div. I basketball tournament has CBS found that its March Madness on Demand channel proved to be more popular
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12 Feb 2006 The weekend of the NCAA Final Four, and the three weeks of March Madness leading up to it, generates nearly as much gambling revenue as the
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“The popularity of March Madness extends to a broad, CBS pays the NCAA a license fee of about $529 million for exclusive TV, digital, radio,
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